El discurso lingüístico en el sistema de tecnologías de manipulación del lenguaje (basado en el material de la publicidad política inglesa)
| Autor | Gulchohra Babali Aliyeva, Oksana Borymska, Yuliia Kyshenia, Oksana Kovalchuk, Mytiay Zoya |
| Cargo | Academia Marina Estatal de Azerbaiyán, Azerbaiyán. / Universidad Nacional Taras Shevchenko de Kiev, Kiev, Ucrania. / Universidad Nacional Taras Shevchenko de Kiev, Kiev, Ucrania. / Universidad Técnica Nacional de Petróleo y Gas de Ivano-Frankivsk, Ivano-Frankivsk, Ucrania. / Universidad Pedagógica Estatal Bogdan Khmelnitsky Melitopol, Melitopol... |
| Páginas | 235-243 |
Volume 12 - Issue 66
/ June 2023
235
htt p:/ / ww w.a mazo niai nves tig a.in fo I SSN 2322 - 6 307
DOI: https://doi.org/10.34069/AI/2023.66.06.22
How to Cite:
Aliyeva, G.B., Borymska, O., Kyshenia, Y., Kovalchuk, O., & Zoya, M. (2023). Linguistic discourse in the system of language
manipulative technologies (based on the material of english political advertising). Amazonia Investiga, 12(66), 235-243.
https://doi.org/10.34069/AI/2023.66.06.22
Linguistic discourse in the system of language manipulative
technologies (based on the material of english political advertising)
El discurso lingüístico en el sistema de las tecnologías de manipulación del lenguaje
(basado en el material de la publicidad política inglesa)
Received: May 6, 2023 Accepted: June 9, 2023
Written by:
Gulchohra Babali Aliyeva1
https://orcid.org/0000-0003-2266-947X
Oksana Borymska2
https://orcid.org/0000-0002-4025-4393
Yuliia Kyshenia3
https://orcid.org/0009-0000-7149-6005
Oksana Kovalchuk4
https://orcid.org/0000-0002-8935-597X
Mytiay Zoya5
https://orcid.org/0000-0002-6196-8934
Abstract
This paper attempts to explain what manipulation
means and how it differs from other linguistic
and manipulative technologies. The article deals
with a number of issues related to the definiti on
of manipulation since both in modern language
and in specialized literature the concept of
manipulation is used in many meanings. The
purpose of the article is to eliminate the
ambiguity surrounding the concept of language
manipulation. We put forward the hypothesis
that manipulation is an illegitimate linguistic
process justified by the structure of human
consciousness and the mechanisms of social life.
The discourse analysis, descriptive and
contextual methods made possible the linguistic
analysis of fragments of political speeches of
famous American politicians. As a result, the
linguistic markers for deciphering the
manipulative discourse strategy are identified,
and the discourse structure of a political
manipulative speech is described. The main
Resumen
Este artículo intenta explicar qué significa
manipulación y en qué se diferencia de otras
tecnologías lingüísticas y manipulativas. El
artículo aborda una serie de cuestiones
relacionadas con la definición de manipulación, ya
que tanto en el lenguaje moderno como en la
literatura especializada el concepto de
manipulación se utiliza en muchos sentidos. El
propósito del artículo es eliminar la ambigüedad
que rodea al concepto de manipulación del
lenguaje. Planteamos la hipótesis de que la
manipulación es un proceso lingüístico ilegítimo
justificado por la estructura de la conciencia
humana y los mecanismos de la vida social. El
análisis del discurso y los métodos descriptivo y
contextual permitieron analizar fragmentos
lingüísticos de discursos políticos de famosos
políticos estadounidenses. Como resultado, se
identifican marcadores lingüísticos para descifrar
la estrategia discursiva manipuladora y se describe
la estructura discursiva de un discurso político
1 Doctor of Sciences, Professor, Head of the Department of English Language Azerbaijan State Marine Academy, Azerbaijan.
2 PhD, Assistant Professor, Department of English Philology and Intercultural Communication, Educational and Scientific Institute of
Philology, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.
3 Ph.D. in Philology, Associate Professor, Department of Foreign Languages for Faculties of Chemistry and Physics, Educational and
Scientific Institute of Philology, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.
4 Ph.D. in Philology, Associate Professor, Department of Philology, Interpreting and Translation, Institute of Humanities and Public
Administration, Ivano-Frankivsk National Technical University of Oil and Gas, Ivano-Frankivsk, Ukraine.
5 Ph.D. in Philology, As sociate Profess or, Head of the Department of the Ukrainian Language, Philological Faculty, Bogdan
Khmelnitsky Melitopol State Pedagogical University, Melitopol, Ukraine.
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