Introduction - Business goals and social commitment - Libros y Revistas - VLEX 787489193
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Introduction

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Vincent
AutorJosé Camilo Dávila - Carlos Dávila - Lina Grisales - David Schnarch
Páginasxix-xxxiii
· xix ·
INTRODUCTION
U ,    both advanced and emerging econo-
mies must respond not only to market pressures, but also to forces emanating
from the state and society as a whole. Consequently, traditional concerns about
economic performance are sharing the spotlight with preoccupations about the
impact that business systems have on the societies that charter them. Corporations
and other forms of business organisations such as business groups, entrepreneurial
families and industrial clusters are increasingly concerned about the importance
of social issues; among these are poverty, wealth distribution, defence of human
rights, the quest for peace in war-torn countries and threats to the environment.
ese social challenges, which call for synergistic action by all parties concerned
(the state, the business system and society), directly aect the future of capital-
ism. Business institutions are inextricably linked to their social environments such
that both economic and social logic must come into play when weighing how
business aects society. e economic and social dimensions of business are two
sides of the same coin, a view that is no longer the exclusive province of classical
social thinkers and visionary political economists.
Business and corporate world leaders, public ocials, members of transnation-
al managerial hierarchies, third sector leaders and scholars of a variety of persua-
sions, especially those aliated with business schools, have begun to incorporate
in their disparate discourses the term “social” alongside more conventional terms
such as “market,” “prot,” “competition” and “competitiveness.” us, terms such
as “social responsibility”, “social entrepreneurship” and “social innovation” have
come into common usage despite the fact that in them the meaning of “social” is
still ambiguous and its limits blurring. In the case of “Corporate Social Respon-
. For a discussion of the current use of the term “social” in its various connotations, including added
social value, see Gutiérrez and Reco ().

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