On Carnivalesque and Everyday Life
| Autor | X. Andrade |
| Páginas | 171-198 |
Chapter Five
On Carnivalesque and Everyday Life
M previous chapters is that Pancho Jaime’s publications were
successful in spea king the language of the si lent majority. Hegemonic discourses
on masculinity, as we have shown, served as the ma in vernacular lexicon that he
drew upon to construct a ty pe of journalist ic narrative that was crude, direct,
and eective. is clai m, however, needs further evidence to show the ways
in which his textua l and visual production was embedded within larger con-
ceptual fra meworks of gender and the forms in which certa in representations
were clearly inspired by recurrent discourses that spontaneously ci rculated in
everyday life in Guayaquil. e pur pose of this chapter is twofold: to furt her
problematize the notion of the carnivalesque in Jaime’s works and to explore
how certain strategies of representation are contextua lly activated in order to
assess the place of laughter, humor, parody, and sexual a llusion in a broader eld
of cultural production. At issue are t he politics of representation and the need
to overcome binary oppositions that encapsulate discussions on the popular
and democracy as discu ssed in previous chapters.
Constructing Carnivalesque
As stated by several authors: “[h]egemonic masculinity is always const ructed
in relation to various forms of subordinated masculin ities as well as in rela-
tion to women” (Connell 1987, 183; Connell 1995; Donaldson 1993). Active in
the reproduction of hegemonic masculinity at the loca l level, Jaime exploited
dominant discourses about gender and sexuality in order to stigmatize his
male enemies. He bestowed these men with the stereot ypical attributes asso-
ciated with debased mascu linities, such as sexual perversion, feminizat ion,
and a general inability to manage positions of power. Among his strategies
was the use of images and rhetoric about transvestism and cross-naming.
Image 38. “Damn Patucha!” is is an example of visual and textual transvestism.
e real name of this character has been switched to its female equivalent
(from Pato to Pata, the President of the Association of Professional Journalists
in Guayaquil). Women’s earrings, dress, and shoes are devices frequently
used in P.J.’s magazines to create doubts about authorities’ sexual lives.
Source: Comentarios : . August, .
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