Territorial Branding As An Important Factor Of The Steady Increase Of Investment And Tourist-Recreational Appeal Of The Region
| Autor | Boris Mojshevich Eidelman - Liliya Raisovna Fakhrutdinova - Niyaz Kamilevich Gabdrakhmanov |
| Cargo | Kazan Federal University - Kazan Federal University - Kazan Federal University |
| Páginas | 299-304 |
QUID 2017, pp. 299-304, Special Issue N°1- ISS N: 1692-343X, Medellín-Colombia
TERRITORIAL BRANDING AS AN IMPORTANT FACTOR OF THE STEADY I NCREASE OF
INVESTMENT AND TOURIST-RECREATIONAL APPEAL OF THE REGION
(Recibido el 29-05-2017. Aprobado el 23-08-2017)
Boris Mojshevich
Eidelman
Kazan Federal University,
Institute of management,
economics and finance
Liliya Raisovna
Fakhrutdinova
Kazan Federal University,
Institute of management,
economics and finance
Niyaz Kamilevich
Gabdrakhmanov
Kazan Federal University,
Institute of management,
economics and finance
nz99nz@yandex.ru
Abstract. The article discusses the steps and rules of creation of territorial brands in modern conditions. The author
shows the p eculiarities of formation of urban brands and their main components. It is noted that the creation of
territorial brands is a lo ng creative process, requiring considerable investment, but giving the appropriate returns
in the form of increased fiscal revenues from the development of tourism in the region. Much attention is paid to
the formation processes of territorial brands and co-branding on example of Republic Tatarstan and of Kazan. The
role of territorial branding in the development of various types of tourism on the territory of the Republic of
Tatarstan. Thus, the article concludes that the formation of the modern territorial brands can give, ultimately, a
greater return in the form of the creation of an effective tourist destination in the region. Moreover, this positive
experience in the near future can be successfully used not only in Tatarstan, but also in other regions of the Russian
Federation.
Key words: territorial brand, stages of development of territorial brands, urban b rand, co-branding.
Citar, estilo APA: Eidelmand, B. M., Fakhrutdinova, L. R. & Ga bdrakhmanov, N. K (2017). Territorial branding as an important factor of the steady increase o f
investment and tourist-recreational appeal of the region, Revista QUID, (28), 299-304.
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