The effect of Knowledge Management on customer satisfaction and organizational performance Case Study (Golha Company)
| Autor | Alireza Mohammadi - Ahmad Kheiri |
| Cargo | PNU international centre of Qeshm - Islamic Azad University |
| Páginas | 28-36 |
QUID Nº28, pp. 28-36, enero-junio de 2017, ISSN: 1692-343X, Medellín-Co lombia
THE EFFECT OF KNOWLEDGE MANAGEMENT ON CUSTOMER SATISFAC TION AND
ORGANIZATIONAL PERFORMANCE CASE STUDY (GOLHA COM PANY)
(Recibido el 17-01-2017. Aprobado el 14-04-2017)
MBA Alireza Mohammadi
PNU international centre of Qeshm,
Alireza1350mmm@gmail.com
MBA Ahmad Kheiri
Islamic Azad University,
Rasht Branch, Rasht, IRAN
Ahmad.kheyri22@yahoo.com
Abstract: Today, the influence of competitive advantage is not secret and given the importance of the customer in a
competitive world, According to customer knowledge One of the priorities of today's organizations to achieve this
Important and better organizational performance in this area should be looking for different ways to earn and maintain
customer satisfaction. In this study, we have tried to provide a conceptual framework through knowledge of their
customers' satisfaction and organizational performance show. For this purpose, the subject of the research literature,
the conceptual framework was desi gned to validate the concep tual framework will be discussed then. In this
conceptual framework will be discussed at the flowers. The findings of this study show that a variety of customer
knowledge, including knowledge of customer knowledge and c ustomer knowledge to customer and customer
satisfaction and organizational performance relations hip and there is a significant and for customer satisfaction,
organizational performance management types customer knowledge is an influential factor.
Keywords: Customer knowledge, customer knowledge management, customer satisfaction, organizational
performance
Citar, estilo APA: Mohammadi, A., & Kheiri, A. (2017). THE EFFECT O F KN OWLEDGE MANAGEMENT ON CUSTOMER SATISFACTION AND
ORGANIZATIONAL PERFORMANCE CASE STUDY (GOLHA COMPANY). Revista QUID (28), 28-36.
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