Cultural dimensions and entrepreneurial performance interaction in small and medium enterprises in zimbabwe
| Autor | Watson Munyanyi - Campion Chiromba - Misheck Diza - Rabson Magweva - Dzikamai Muzvidziwa |
| Cargo | PhD, Business Management, University of Johannesburg Lecturer - Masters in Finance and Investments, National University of Science and Technology Lecturer - Masters in Finance , Great Zimbabwe University Lecturer. Great Zimbabwe University (GZU) - Masters in Finance and Investments, National University of Science and Technology Lecturer - ... |
| Páginas | 65-84 |
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AD-MINISTER
ABSTRACT
Although culture is generally considered as a determinant of entrepreneurship, consensus is generally
lacking on the precise influence of this variable on entrepreneurial performance in emerging economies.
Using a quantitative approach, this confirmatory, cross-disciplinary study sought to investigate the
effect of cultural dimensions, on entrepreneurial performance of among Small and Medium Enterprises
in Zimbabwe. The independent variables were derived primarily from Hofstede’s cultural dimensions
and a total of 250 questionnaires were distributed to Small and Medium Enterprises in Zimbabwe.
The research adopted a multisector approach and respondents were drawn from the ten provinces of
Zimbabwe. To confirm the existence of a relationship between cultural dimensions and entrepreneurial
performance, structural equation modeling, a confirmatory, multivariate technique, was employed,
starting with representing the causal relationships between these variables in a pictorial form. The
findings from this research are consistent with the propositions that the dimensions of culture have a
significant and positive influence on entrepreneurial performance. The results also affirm the findings of
previous studies that have been carried out on the influence of culture on entrepreneurial performance.
Over and above the generic dimensions of culture, this study adds the mediating role of the propensity
to act and perceived feasibility.
KEYWORDS
Culture, cultural dimension, entrepreneurial performance, structural equation modeling.
RESUMEN
Aunque generalmente se considera que la cultura es un factor determinante de la capacidad empre-
sarial, generalmente no se cuenta con el consenso sobre la influencia precisa de esta variable en el
desempeño empresarial en las economías emergentes. Utilizando un enfoque cuantitativo, este estudio
confirmatorio y multidisciplinario buscó investigar el efecto de las dimensiones culturales sobre el des-
empeño empresarial de las Pequeñas y Medianas Empresas en Zimbabwe. Las variables independientes
CULTURAL DIMENSIONS AND ENTREPRENEURIAL
PERFORMANCE INTERACTION IN SMALL AND MEDIUM
ENTERPRISES IN ZIMBABWE
LAS DIMENSIONES CULTURALES Y LA INTERACCIÓN ENTRE EL DESEMPEÑO EMPRESARIAL EN LAS PEQUEÑAS
Y MEDIANAS EMPRESAS EN ZIMBABWE
WATSON MUNYANYI
CAMPION CHIROMBA
MISHECK DIZA
RABSON MAGWEVA
DZIKAMAI MUZVIDZIWA
JEL: Z, C
Received: 17/10/2017
Modified: 16/11/2018
Accepted:06/12/2018
DOI: 10.17230/ad-minister.33.4
www.eafit.edu.co/ad-minister
Creative Commons (CC BY-NC- SA)
1 PhD, Business Management, University of Johannesburg Lecturer. Great Zimbabwe University
(GZU). E-mail: wmunyanyi@gzu.ac.zw. https://orcid.org/0000-0003-1727-8351
2 Masters in Finance and Investments, National University of Science and Technology Lecturer. Great
Zimbabwe University (GZU). E-mail: cchiromba@gzu.ac.zw. https://orcid.org/0000-0002-7152-0893
3 Masters in Finance , Great Zimbabwe University Lecturer. Great Zimbabwe University (GZU).
E-mail: mdiza@gzu.ac.zw. https://orcid.org/0000-0002-4555-9831
4 Masters in Finance and Investments, National University of Science and Technology Lecturer. Great
Zimbabwe University (GZU). E-mail: rmagweva@gzu.ac.zw. https://orcid.org/0000-0002-8573-784X
5 Masters of Commerce (Business Economics) Finance, University of Witwatersrand Lecturer. Great
Zimbabwe University (GZU). E-mail: dmuzvidziwa@gzu.ac.zw. https://orcid.org/0000-0002-1611-4446
AD-minister Nº. 33 julio - diciembre 2018 pp. 65 - 84 · ISSN 1692-0279 · eISSN 2256-4322
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AD-MINISTER
Watson Munyanyi · Campion Chiromba · Misheck Diza · Rabson Magweva · Dzikamai Muzvidziwa
Cultural dimensions and entrepreneurial performance interaction in small and medium enterprises in Zimbabwe
se derivaron principalmente de las dimensiones culturales de Hofstede y un total de 250 cuestionarios fueron
distribuidos a Pequeñas y Medianas Empresas en Zimbabwe. La investigación adoptó un enfoque multisectorial
y los encuestados fueron extraídos de las diez provincias de Zimbabwe. Para confirmar la existencia de una re-
lación entre las dimensiones culturales y el desempeño empresarial, se empleó el modelado de ecuaciones es-
tructurales, una técnica confirmatoria y multivariada, comenzando por representar las relaciones causales entre
estas variables en forma pictórica. Los hallazgos de esta investigación son consistentes con las proposiciones
de que las dimensiones de la cultura tienen una influencia significativa y positiva en el desempeño empresarial.
Los resultados también confirman los hallazgos de estudios previos que se han llevado a cabo sobre la influencia
de la cultura en el desempeño empresarial. Más allá de las dimensiones genéricas de la cultura, este estudio
agrega el papel mediador de la propensión a actuar y la viabilidad percibida.
PALABRAS CLAVE
Cultura, dimensión cultural, desempeño empresarial, modelado de ecuaciones estructurales.
INTRODUCTION
Entrepreneurship has over the years been recognised as fundamental in the
economic growth and development of nations, incubation of new ventures, re-
alignment of existing ones and the redistribution of established infrastructure
(Urban, 2007; Edoho, 2015). In both developed and developing economies, Small
and Medium Enterprises (SMEs) are highly significant and these SMEs have
attracted the interest of both academics and policy makers (Schulte, 2010). In both
developed and emerging economies, the Small and Medium enterprises (SME)
sector has been given prominence and pole position in development agendas
(Mutalemwa, 2015). They are also actively involved in supplying goods and services
to large corporations (Mahmood and Hanafi, 2013). Promoting the development of
SMEs especially in Africa is critical as a way of promoting growth in economies,
creating jobs and thereby alleviate poverty (Smit & Watkins, 2012). Because SMEs
contribute significantly to the overall economic performance, it is imperative for
researchers to investigate antecedents of SMEs performance (Wiklund, Davidsson,
Audretsch and Karlsson, 2011). Regarding the definition of an SME, there hasn’t
been a consensus or a universally acceptable definition, largely because economies
are dierent (Okah-Efogo & Timba, 2015; Stamatović and Zakić, 2010). However,
the definition by Margaretha and Supartika (2016) of an SMEs as an independent
business entity characterised by a small market share and operated by part owners
or owners suces. Over the years, the SMEs sector has faced ever-increasing
competition that has been propelled by globalisation, trade liberalisation and
technological and innovation advances (Smit & Watkins, 2012). Typically, the SMEs
sector in Zimbabwe faces growth and development hindrances including lack of
financing, poor management, heavy taxation, and lack of proper markets for their
products and services (Bomani, Fields and Derera, 2015).
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