El papel de los procesos de información y comunicación para facilitar las decisiones de las entidades económicas en el mercado bitcoin
| Autor | Olha Mitchuk, Natalia Shayda, Nataliia Sydorenko, Inha Pohrebniak, Lesia Horodenko |
| Cargo | Universidad Borys Grinchenko de Kiev, Ucrania. / Universidad Nacional Ivan Franko de Lviv, Ucrania / Universidad Taras Shevchenko de Kiev, Kiev, Ucrania. / Universidad Borys Grinchenko de Kiev, Ucrania. / Universidad Nacional Taras Shevchenko de Kiev, Ucrania. |
| Páginas | 244-260 |
244
www .am azon iai nves tiga .inf o I SSN 232 2- 6307
DOI: https://doi.org/10.34069/AI/2023.66.06.23
How to Cite:
Mitchuk, O., Shayda, N., Sydorenko, N., Pohrebniak, I., Horodenko, L. (2023). The role of information and communication
processes in facilitating the decisions of economic entities in the bitcoin market. Amazonia Investiga, 12(66), 244-260.
https://doi.org/10.34069/AI/2023.66.06.23
The role of information and communication processes in facilitating
the decisions of economic entities in the bitcoin market
El papel de los procesos de información y comunicación para facilitar las decisiones de las
entidades económicas en el mercado del bitcoin
Received: June 3, 2023 Accepted: July 1, 2023
Written by:
Olha Mitchuk1
https://orcid.org/0000-0002-1011-7320
Natalia Shayda2
https://orcid.org/0009-0003-3322-6583
Nataliia Sydorenko3
https://orcid.org/0000-0001-8734-9704
Inha Pohrebniak4
https://orcid.org/0000-0002-5181-8561
Lesia Horodenko5
https://orcid.org/0000-0002-8400-7917
Abstract
This publication contains the results of a study to
determine the role and mechanisms of
journalistic information products in shaping the
trendiness of cryptocurrency exchanges. The
methodology of content analysis, case study, and
analytics was applied, which allowed to obtain
practical results on the actual functional purpose
of journalism in the newest New Media
paradigm. The research findings indicate a
significant impact of the cryptocurrency market,
in particular, Bitcoin, on the global economy.
This is due to the introduction of digital
currencies among developed economies that are
seeking to int egrate blockchain technology. The
development of digital technologies and the New
Media paradigm have had a significant impact on
the cryptocurrency market, as illustrated by the
influence of Elon Musk. Journalism acts as an
information and analytical buffer, providing
market participants with statistical information
and analytical conclusions. Traditional
Resumen
Esta publicación contiene los resultados de un
estudio para determinar el papel y los mecanismos
de los productos de información periodística en la
conformación de la tendencia de los intercambios
de criptodivisas. Se aplicó una metodología de
análisis de contenidos, estudio de casos y analítica,
que permitió obtener resultados prácticos sobre la
finalidad funcional real del periodismo en el nuevo
paradigma de los New Media. Los resultados de la
investigación indican un impacto significativo del
mercado de criptodivisas, en particular del bitcoin,
en la economía mundial. Esto se debe a la
introducción de monedas digitales entre las
economías desarrolladas que buscan integrar la
tecnología blockchain. El desarrollo de las
tecnologías digitales y el paradigma de los New
Media de comunicación tienen un impacto
significativo en el mercado de las criptomonedas,
como ilustra la influencia de Elon Musk. El
periodismo actúa como un amortiguador
informativo y analítico, proporcionando a los
1 Doctor of Science in Social Communications, Professor, Professor of the Department of Journalism and New Media, Borys
Grinchenko Kyiv University, Ukraine.
2 Ph.D. in Social Communications, Associated Professor of the Department of Theory and Practice of Journalism, Ivan Franko
National University of Lviv, Ukraine.
3 Doctor of Science in Philology, Professor, Professor of the Department of His tory of Journalism, Taras Shevchenko University of
Kyiv, Kyiv, Ukraine.
4 Ph.D. in Philological Sciences, Associate Professor, Head of the Department of Journalism and New Media, Borys Grinchenko Kyiv
University, Ukraine.
5 Doctor of Sciences in Social Communications, Associated Professor, Senior Lecturer of the Educational and Scie ntific Institute of
Journalism, Taras Shevchenko National University of Kyiv, Ukraine.
Mitchuk, O., Shayda, N., Sydorenko, N., Pohrebniak, I., Horodenko, L. / Volume 12 - Issue 66: 244-260 / June, 2023
Volume 12 - Issue 66
/ June 2023
245
htt p:/ / ww w.a mazo niai nves tig a.in fo I SSN 2322 - 6 307
journalistic publications such as Forbes, Reuters,
Economic Times, Bloomberg are adapting to the
New Media paradigm. Information about E lon
Musk's influence shows that journalists act as an
information and analytical buffer, providing
information and analytical conclusions to
cryptocurrency market participants. The study
demonstrates the role of journalism in shaping
trends in cryptocurrency markets, which
emphasizes the need for high quality and
reliability of the information published. The use
of information control elements, such as
blockchain, may be the next step in the
development of journalism and the New Media
paradigm.
Keywords: journalism, New Media, blockchain,
exchange, cryptocurrency.
participantes en el mercado información
estadística y conclusiones analíticas. Las
publicaciones periodísticas tradicionales como
Forbes, Reuters, Economic Times, Bloomberg se
están adaptando al paradigma de los New Media.
La información sobre la influencia de Elon Musk
demuestra que los periodistas actúan como un
amortiguador informativo y analítico,
proporcionando información y conclusiones
analíticas a los participantes en el mercado de
criptomonedas. El estudio demuestra el papel del
periodismo en la formación de tendencias en los
mercados de cript odivisas, lo que pone de relieve
la necesidad de una alta calidad y fiabilidad de la
información publicada. El uso de elementos de
control de la información, como blockchain, puede
ser el siguiente paso en el desarrollo del
periodismo y el paradigma de los New Media de
Comunicación.
Palabras clave: periodismo, New Media,
blockchain, intercambio, criptomoneda.
Introduction
The study of the role of information and
communication processes in facilitating the
decisions of economic agents in the Bitcoin
market is relevant for several reasons.
First, bitcoin has gained considerable publicity
and has become the most famous cryptocurrency.
Its use in the economy is spreading, and this
creates a need to study the impact of information
and communication processes on the Bitcoin
market (Kevser, 2023; Canöz, 2023; CСiri,
Nica & Popescu, 2022).
Secondly, the cryptocurrency market, in
particular, Bitcoin, is known for its high
volatility. Bitcoin prices can change
dramatically, which affects the decisions of
economic actors. Studying the role of
information and communication processes will
allow us to better understand what factors and
news affect bitcoin prices and help economic
actors make informed decisions (Xia, Sang, He
& Wang, 2023; Nouir & Hamida, 2023; Akbiyik
et al., 2023).
The third reason is the growing role of
technologies in the information and
communication sector. Due to the rapid
development of information technology and the
Internet, access to information about Bitcoin is
becoming more and mor e widespread. This
opens up new opportunities for market analysis,
trend forecasting, and the development of
investment strategies (Prokopenko et al., 2022;
Paаełoszek, Kumar & Solanki, 2022;
Hrynchyshyn, 2021).
In addition, information and communication
processes have a significant impact on the
perception of Bitcoin as an asset and on the trust
in this cryptocurrency. Messages, news, and
social media can significantly influence the
perceptions and attitudes of the public, investors,
and economic actors towards Bitcoin. Studying
the role of information and communication
processes will reveal which factors and sources
of information have the greatest impact on the
formation of opinions and decisions about
Bitcoin (Ante, 2023; Zilius, Spiliotopoulos &
van Moorsel, 2023; Anamika, Chakraborty &
Subramaniam, 2023).
Thus, information and communication processes
can affect the stability of the Bitcoin market. The
dissemination of inaccurate or incorrect
information can lead to significant price
fluctuations and undesirable market reactions.
Studying the role of information and
communication processes in providing high-
quality, reliable, and balanced information can
help reduce market volatility and create a more
stable environment for economic entities (Gaies,
Nakhli, Sahut & Schweizer, 2023; Hoyng, 2023;
Beckmann, Geldner & Wüstenfeld, 2023).
Finally, understanding the role of information
and communication processes in facilitating the
decisions of economic actors in the Bitcoin
Para continuar leyendo
Solicita tu prueba