Thinking on innovative mode of chinese traditional culture communication in the new era -- A case study of China in the classics
| Autor | Yang Chunlei, Lan XinRu |
| Cargo | Zhejiang Yuexiu University, China/School of Chinese, Zhejiang Yuexiu University, China |
| Páginas | 189-198 |
Volume 11 - Issue 54
/ June 2022
189
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DOI: https://doi.org/10.34069/AI/2022.54.06.18
How to Cite:
Chunlei, Y., & XinRu, L. (2022). Thinking on innovative mode of chinese traditional culture communication in the new era -- A
case study of China in the classics. Amazonia Investiga, 11(54), 189-198. https://doi.org/10.34069/AI/2022.54.06.18
Thinking on innovative mode of chinese traditional culture
communication in the new era -- A case study of China in the classics
新时代背景下中国传统文化传播的创新模式思考——以《典籍里的中国》为例
73
Received: April 28, 2022 Accepted: June 29, 2022
Written by:
Yang Chunlei74
https://orcid.org/0000-0001-6879-807X
Lan XinRu75
https://orcid.org/0000-0002-5323-5386
Abstract
Under the background of the “Nation with Strong
Culture” in the new era, the inheritance and
communication of excellent traditional Chinese
cultures are the requirements of new history and
new feelings, and the needs for the new era and
new journey. Based on the background of the
new era with "Culture Going Global", and taking
the new cultural program "China in Classics"
launched by China Central Television as an
example, this article has systematically sorted
out the contents of the program, which includes:
analyzes the types of characters and different
case studies in the program from all aspects,
explores the innovative mode and value
expression of the ancient Chinese classics’
communication, points out the positive and
significant effects of cultural innovation, and
proposes optimization measures f or some
deficiencies. As a result, the promotion of
creative transformation and innovative
communication of Chinese traditional culture in
the context of the new era can be achieved.
Key words: new epoch background,
dissemination of Chinese traditional culture,
innovation mode, China in the Classics.
Introduction
摘要：
新时代“文化强国”背景下，传承和传播中国优
秀传统文化是新历史新情怀的要求 ，也是新时
代新征程的需要。本文以“文化走出去”的新时
代背景为依托，以中国中央电视总 台推出的全
新文化类节目《典籍里的中国》为例，系统梳
理了《典籍里的中国》所呈现的节目内容，从
各个侧面分析了节目里的人物类型和不同案例
，探究了中国古代典籍传播的创新模式以及价
值表达方式，指出了文化创新的积 极作用和显
著效果，并对某些不足之处提出了优化措施。
以期推动新时代背景下中国传统文化的创造性
转化与创新性传播。
关键词：新时代背景；中国传统文化传 播；创
新模式；典籍里的中国
Chinese traditional culture is splendid and
has a long history. From ancient times, the
Chinese nation has valued benevolence,
integrity, loyalty, and greater harmony. For
73
本文系浙江省哲学社会科学规划课题项目“中国哲学典籍在俄罗斯的翻译、传播和影响研究” （项目编号：20NDJC26Z）
This paper is the project ‘Research on the Translation, Communication, and Influence of Chinese Philosophical Classics in Russia’ of
Zhejiang Province Philosophy and Social Science Planning Topic (Project Number: 20NDJC26Z)
74
School of International Student education, Zhejiang Yuexiu University, China.
75
School of Chinese, Zhejiang Yuexiu University, China.
thousands of years, the Chinese civilization
has enjoyed a long history and well-
established. It has provided the Chinese
people with rich cultural nourishment and a
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