Transformación del concepto de 'poder' como valor cultural básico en el discurso mediático de los tiempos modernos en representación metagráfica
| Autor | Irina S. Karabulatova, Daniil A. Okolyshev, Madina Latypovna Anafinova, Gulzhaukhar Akhmetovna Kurebayeva, Maria M. Ivanova-Yakushko |
| Cargo | Universidad de Heilongjiang, Harbin, China. / Universidad Estatal Lomonosov de Moscú Moscú, Rusia. / LN Gumilyov Universidad Nacional Euroasiática Nur-Sultán, Kazajstán. / Universidad Alikhan Bokeikhan, Semey, Kazajstán. / Academia de Reciclaje Profesional y Tecnologías Innovadoras, Orekhovo-Zuyevo, región de Moscú, Rusia. |
| Páginas | 261-277 |
Volume 12 - Issue 66
/ June 2023
261
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DOI: https://doi.org/10.34069/AI/2023.66.06.24
How to Cite:
Karabulatova, I.S., Okolyshev, D.A., Anafinova, M.L., Kurebayeva, G.A., & Ivanova-Yakushko, M.M. (2023). Transformation of
the concept of "power" as a basic cultural value in the media discourse of modern times in metagraphic representation. Amazonia
Investiga, 12(66), 261-277. https://doi.org/10.34069/AI/2023.66.06.24
Transformation of the concept of "power" as a basic cultural value in
the media discourse of modern times in metagraphic representation
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Received: May 23, 2023 Accepted: June 25, 2023
Written by:
Irina S. Karabulatova1
https://orcid.org/0000-0002-4228-3235
Daniil A. Okolyshev2
https://orcid.org/0000-0001-9502-4037
Madina Latypovna Anafinova3
https://orcid.org/0000-0002-8523-0010
Gulzhaukhar Akhmetovna Kurebayeva4
https://orcid.org/0000-0003-4971-6715
Maria M. Ivanova-Yakushko5
https://orcid.org/0009-0003-7414-9094
Abstract
The relevance is due to the fact that new
geopolitical realities cause the transformation of
basic concepts, which include the concept of
"power", which has an internal conflict of
content, where there is power as self-possession
and power as the management of others. At the
same time, the concept of "power" itself is built
in various linguistic and philosophical coordinate
systems. The research is based on an ethnic-
psycholinguistic scientific paradigm, within
which the concept of "power" is analyzed from
the point of view of structure and semantics as a
separate element of linguistic consciousness,
actively represented in the speech activity of
representatives of various linguistic cultures
(Kazakh, Russian, Anglo-American, Chinese).
The appeal to this concept is predetermined by
the acuteness of the experience of the problem of
power itself as a constantly evolving socio-
political institution. The aim of the study is to
model the concept of "power" in the modern
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1 Dr of Philological Sciences, Professor, Lomonosov MSU, Bauman MSTU, P. Lumumba RUDN -university Moscow, Russia,
Heilongjiang University, Harbin, China. WoS Researcher ID: M-2778-2013
2 Leading Specialist, Lomonosov Moscow State University Moscow, Russia. WoS Researcher ID: U-5065-2017
3 Candidate of Philological Sciences, Associate prof of L.N. Gumilyov Eurasian National University Nur-Sultan, Kazakhstan. WoS
Researcher ID: ITV-6419-2023
4 Candidate of Philological Sciences, Ass.Prof., Alikhan Bokeikhan University, Semey, Kazakhstan. WoS R esearcher ID:
ITT-8478-2023
5 Deputy Director for Educational, Methodological and Scientific Work, Academy of Professional Retraining and Innovative
Technologies, Orekhovo-Zuyevo, Moscow region, Russia. WoS Researcher ID: ITV-4986-2023
262
www .am azon iai nves tiga .inf o I SSN 232 2- 6307
linguistic consciousness of modern times with
the establishment of its structural and content
specificity. The complexity of the claimed topic
is predetermined by the initial ambiguit y of
power as a social phenomenon, which includes a
binary of oppositions: "I" individual and "We"
collective, the ability to control oneself and the
ability to control others, legitimate power and
illegitimate power, ethical power due to respect
and author ity and the power of oppression and
pressure due to fear. The metagraph of the
complex socio-political basic value "power"
perfectly illustrates the representation of this
complex concept, demonstrating qualitative
transformations in the structure of the meaning of
this concept at different levels of lexico-
semantic, neurasthenic and symbolic-
semiological hierarchy.
Keywords: the concept of power, transformation
of basic values, modern times, a new
civilizational paradigm, metagraph.
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Introduction
Due to a significant increase in the information
activity of government representatives in the
public space, as well as the blurring of the
boundaries of the media, the concept of "power"
itself is undergoing significant changes in recent
times. The emergence of new actors and new
aspects in modern linguo-cognitive information
wars increasingly appeals to the basic human
need, proclaimed in ancient times as "Bread and
circuses!". The study of the perception of the
concept of "power" continues to be relevant for a
long time (Okolyshev et al., 2022). The initial
ambiguity and associative ambiguity of power as
an ethno-sociocultural phenomenon includes the
duality of the dichotomy of power over oneself
and power over others, as well as the dichotomy
of legitimate power and self-proclaimed or stolen
power, as well as ethical power based on respect,
authority, and oppressive, demonic, fear-based
power (Fuchs, 2018; Kussepova et al., 2023; Lin
et al., 2021; OkolвsСev et al., 2022; Şimşek,
2022).
In other words, the concept of "power" is one of
the basic ones in the symbolic language thinking
of modern times, since it acquires such a variety
of proposals and judgments that it demonstrates
a vivid illustration of the communicative-
associative process of realizing human
information needs in ensuring the basic needs of
organizing order and comfortable living
conditions. The phenomenon of power itself is
realized today, fir st of all, as a person's
information need in a particular subject area
using data in its knowledge system. At the same
time, it should be recognized that the mythology
of power still has a large number of lacunae
(Rosenberg et al., 2020; Zhang et al., 2023).
The authorities in each ethno-social culture are
aimed at establishing the dogma of their own
model of the world. However, an ordinary
person, as a rule, does not see this, perceiving this
fact as a given, an unshakable characteristic of
the life of society. Power is realized through a
specific model of the world, offers such
knowledge about the world that is ordered in a
certain way according to the developed speech
and behavioral norms according to the cognitive
system.
Hence the relevance of this study, which is due
to factors such as: 1) insufficient knowledge of
the content of the socio-political conceptual
system of values to which the concept of "power"
belongs; 2) the urgent need to describe the socio-
Karabulatova, I.S., Okolyshev, D.A., Anafinova, M.L., Kurebayeva, G.A., Ivanova-Yakushko, M.M. /
Volume 12 - Issue 66: 261-277 / June, 2023
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