Una Ventaja Competitiva Basada en la Familia: Manejo de los Factores Familiares Claves para el Éxito en las Empresas Familiares Mexicanas
| Autor | Jorge Avendano Alcaraz - Louise Kelly - Rosa Nelly Trevinyo Rodríguez - Sergio Madero |
| Cargo | Doctor in Business Administration, Alliant International University, San Diego, USA, 2006 - PhD in Strategic Management, Concordia University, Quebec, Canada, 1996 - PhD in Family Business Management, IESE Business School, University of Navarra, Barcelona, Spain, 2007 - Doctor in Economics and Administrative Sciences, Universidad de Deusto, San... |
| Páginas | 191-212 |
191
Cuad. Adm. Bogotá (Colombia), 22 (39): 191-212, julio-diciembre de 2009
* This article is part of the Project Family Inuence on Financial Performance Satisfaction in Mexican Family Businesses.
This project started on March 2004 and it was concluded on February 2007. It was a Project supported by the business
school of Alliant International University (US) and Tecnologico de Monterrey (Mexico). The article was received on
30-04-2009 and was accepted for publication on 19-10-2009.
** Doctor in Business Administration, Alliant International University, San Diego, USA, 2006; Magister in Business Ad-
ministration, Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Culiacan, Mexico, 1995; Ingeniero
industrial electrico, Instituto Tecnologico de Saltillo, Saltillo, Mexico, 1989. Director of the Business Department at
ITESM, Saltillo, Mexico. Member of the National Researchers System in Mexico and member of the Family Business
Research Group at ITESM. E-mail: jorge.avendano@itesm.mx.
*** PhD in Strategic Management, Concordia University, Quebec, Canada, 1996. Professor of Strategy at Marshall Golds-
mith School of Business of Alliant International University, San Diego, USA. E-mail: lkelly@alliant.edu.
**** PhD in Family Business Management, IESE Business School, University of Navarra, Barcelona, Spain, 2007; Magis-
ter in Direccion e Internacionalizacion de la Empresa Familiar, EAE-Universidad Politécnica de Cataluña, Barcelona,
Spain, 2003; Licenciada en Administracion de Empresas, Instituto Tecnologico y de Estudios Superiores de Monterrey
(ITESM), Monterrey, Mexico, 2002. TEC of Monterrey Family Business Center Director and ITESM Campus Monte-
rrey Family-Owned Business Chair. Worked for the legal rm Cuatrecasas (Barcelona) within the civil, administrative
law and tax litigation department writing family business constitutions and offering advice to several governmental
institutions. E-mail: rosa.nelly.trevino@itesm.mx.
***** Doctor in Economics and Administrative Sciences, Universidad de Deusto, San Sebastian, Spain, 2006; Magister in
Desarrollo Organizacional, Universidad de Monterrey, Monterrey, Mexico, 2000; Licenciado en Sistemas de Compu-
tación, Administrativa, Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Monterrey, Mexico,
1986. Professor and researcher of the Administration Department of ITESM, Monterrey, México. Member of the Fa-
mily Business Research Group at ITESM. E-mail: smadero@itesm.mx.
A FAmily-BAsed Competitive
AdvAntAge: HAndling Key
suCCess FAmily FACtors in
mexiCAn FAmily Businesses*
Jorge Avendano-Alcaraz**
Louise Kelly***
Rosa Nelly Trevinyo-Rodríguez****
Sergio Madero Gómez*****
192
Jorge AvendAno-AlcArAz, louise Kelly, rosA ne lly Trevinyo-rodríguez, sergio MAdero góMez
Cuad. Adm. Bogotá (Colombia), 22 (39): 191-212, julio-diciembre de 2009
A Family-Based
Competitive Advantage:
Handling Key Success
Family Factors in
Mexican Family
Businesses
AbstrAct
Being a family business is not good or bad per se; it is an extra characteristic that ma-
nagement has to deal with. In fact, family inuence can become a blessing or a curse
for a company, depending on how family members handle Key Success Family Factors
(KSFF). This paper presents the Two Stages Scoring (TSS) model, a tool that compa-
nies can use to develop a competitive advantage based precisely on family inuence.
TSS Model is based on results obtained in a Mexican Family Businesses research,
in which the relationship between family inuence and rm performance was tested.
The variable “family inuence” was measured through the common F-PEC instrument
and by FAMILIAL INDEX, while the “rm performance” was measured by CEO level
of satisfaction on six nancial performance dimensions. Conclusions of the research
include that family inuence-rm performance relationship is not high for this sample
of companies and, as a consequence, the TSS model is proposed based on the idea
that rm performance is related more effectively to the KSFF.
Key words:
Mexican family businesses, competitive advantage, key success family factors.
Una ventaja competitiva
basada en la familia:
manejo de los factores
familiares clave para el
éxito en las empresas
familiares mexicanas
resumen
Ser una empresa familiar no es bueno o malo per se; es una característica adi-
cional con la cual debe contar la gerencia empresarial. De hecho, la inuencia
familiar puede llegar a ser una bendición o una maldición para una compañía, se-
gún cómo los miembros de la familia manejen los factores familiares clave para el
éxito (FFCE). Este artículo presenta el Modelo de Puntuación Bifásica (MPB), que
las compañías pueden usar para desarrollar una ventaja competitiva basada en
la inuencia familiar. Se respalda en los resultados de una investigación realiza-
da en empresas familiares mexicanas, en la cual se estudió la relación inuencia
familiar-desempeño empresarial. La variable “inuencia familiar” se midió a través
de los instrumentos F-PEC tipo común y el FAMILIAL INDEX; la variable “desem-
peño empresarial”, a través de la satisfacción de los directores ejecutivos de las
empresas, en seis dimensiones de desempeño nanciero. Las conclusiones de
la investigación indican que la relación planteada no es alta para esta muestra
empresarial; en consecuencia, se propone el modelo MPB con base en la idea de
que el desempeño empresarial está más efectivamente relacionado con los FFCE.
Palabras clave:
empresas familiares mexicanas, ventaja competitiva, factores familiares clave para
el éxito.
Uma família baseada na
vantagem competitiva:
manejo dos principais
fatores de sucesso nas
empresas familiares
mexicanas
resumo
Ser uma empresa familiar não é bom ou ruim por si só, é uma característica adicio-
nal com a qual a gestão deve lidar. Na verdade, a inuência da família pode ser uma
bênção ou uma maldição para uma empresa, dependendo de como os membros lidem
com os Fatores Chave de Sucesso Familiar (KSFF). Este artigo apresenta as duas
fases de pontuação (TSS) do modelo, uma ferramenta que as empresas podem usar
para desenvolver uma vantagem competitiva baseada justamente sobre a inuência
da família. O modelo TSS é baseado nos resultados obtidos em uma pesquisa sobre
as empresas familiares mexicanas, em que a relação entre a inuência da família
e desempenho da empresa foi testado. A variável “inuência da família” foi medida
através da F-PEC e por o índice familiar; enquanto o “desempenho da empresa” foi
medido pelo CEO nível de satisfação em seis dimensões de desempenho nancei-
ro. Em conclusão, o relacionamento inuência familiar-desempenho da empresa
não é alto para esta amostra de empresas e, como consequência, o modelo TSS é
proposto com base na idéia de que o desempenho da empresa está relacionada de
forma mais ecaz para o KSFF.
Palavras chave:
negócio familiar mexicano, vantagem competitiva, fatores chave de sucesso familiar.
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